The story of Haseller
The story of Haseller began in 1979, when our founder, Hasan Kuz, turned a small family dream into reality in the bustling Sultanhamam district of Istanbul.
Over the decades, Haseller evolved from a local trader into a pioneering textile brand, but it always remained a family business at heart.
In the 2000s, as we embraced innovation and R&D, the sons joined the company, each bringing their own unique perspective.
Together, they strengthened our vision and led Haseller into new frontiers—from focusing on denim as our core specialty from 2011 onward to expanding into European markets in the 2010s and reaching the U.S. in the 2020s. With nearly half a century of heritage, we continue to weave tradition, family values, and innovation into every fabric we create.
Manifesto
1. Sustainability:
Haseller is dedicated to producing fabrics that minimize environmental impact. But for us, sustainability isn’t just about the environment; it’s also about fostering long-term, honest business relationships. We believe that the greatest trick is honesty, and we build trust and integrity into everything we do.
2. Family Values and Heritage:
As a family-owned business, Haseller has passed down its values through generations. We believe in building relationships based on trust, integrity, and the warmth of a family legacy. This heritage is the foundation of our philosophy.
3. Innovation, Quality, and Customer Satisfaction:
Innovation and quality are at the heart of Haseller’s approach. We continuously strive to create the finest and most innovative fabrics, ensuring that every piece reflects our commitment to excellence. Above all, we place customer satisfaction at the center of everything we do, making sure our clients’ needs are always met with care and dedication.
Innovation is deeply woven into Haseller’s philosophy. Our commitment to research and development drives us to continuously create the finest and most innovative fabrics. By blending our forward-looking R&D efforts with our core values of quality and sustainability, we ensure that every fabric reflects our dedication to excellence.
We proudly highlight that Haseller upholds the highest standards of quality and sustainability.
We hold the OEKO-TEX Standard 100, GOTS, GRS, OCS, and RCS certifications, as well as Lenzing certification for TENCEL fibers and Regenagri certification for regenerative cotton.
In addition, we are continuously enhancing our environmental commitment: our production becomes more eco-friendly every day, using sustainable energy sources, reducing water consumption, and lowering our energy footprint.
Social Responsibility
Since 1995, Haseller has supported the education of hundreds of children by providing scholarships to ease their learning journey, and we continue to do so actively today.
In addition, we have contributed significantly to the establishment of a vocational school in Kastamonu, particularly supporting the creation of firefighting and technology departments for the benefit of the community.
We believe that every investment we make in people returns to us many times over.
Production
Haseller’s nearly 50 years of know-how and our team’s deep production expertise. From the very beginning, we carefully select the finest raw cotton and yarn, overseeing every step with precision.
Quality control is embedded throughout our process, and we go beyond global standards to ensure excellence. In the final stage, we conduct thorough quality checks in line with OEKO-TEX certification and environmentally conscious practices. Moreover, Haseller’s production is highly flexible, allowing us to adapt swiftly to client needs and produce a wide range of products without compromising on quality or timelines.
